Website vs Facebook Page – Do I Really Need A Website?
Facebook is massive now!
Let’s just look at some amazing statistics:
☛ The world population is approximately 7.732 Billion people
☛ According to Statista, approx there are 2.3 billion monthly users in Facebook (That’s almost 25% of the population)
☛ 5 new profiles are created every second (According to Zephoria)
☛ Over 307 million users come from Europe
☛ There are 83 million fake profiles
☛ Every 60 seconds over 510,000 comments are being made
☛ 42% of marketers confirm that Facebook is CRITICAL to their business
☛ There are over 16 million local business pages on Facebook
So should you be on Facebook if you have a business?
Number Of Social Network Users In Selected Countries
Based on the image above from Statista, it can be seen that Social Media is massive.
Just look around you right now and I am sure that if you are with other people, you will see at least 25 to 50% with their heads down looking at some device!
Social media is here to stay and if you are not using it in your business, then you are leaving money on the table.
In fact, social media has gotten so big now that eMarketer estimates 2.46 billion people will use a social network at least once a month in 2017, which will represent one-third of the world’s population.
The statistics are simply staggering…
And to imagine that there was no Facebook, there was no social media less than 20 years ago with the first recognisable social media site, Six Degrees, was created in 1997
Top 10 Social Media Sites For Business
Social media has grown massively over the last few years and you already know that…
You probably have 3 or 4 different social media sites…
There is a big battle going on between Websites Vs Social Media…
If you are an entrepreneur, you should be paying some massive attention to the top 10 social media sites business
And for sure, it will come as no surprise that Facebook is the biggest of them all…
It is the ‘Lord Of All Social Media’ sites…
So should you be on Facebook if you are in business?
However the Website vs Facebook Page battle is about to begin…
Website vs Facebook Page – Do I Really Need A Website?
Jane has 3,482 likes on her Black Dress Club Facebook Page (at time of writing)…
She has been building her numbers slowly over the last year or two and she has a great little business from this amount of likes.
She doesn’t have a massive following, but then again it is not too small either.
It did take time and effort to grow though. Over 3 years so far!
Jane is very typical of small online sellers. They spend a lot of time and effort growing their lists and communicating with their members.
Maybe you also have, like Jane, a growing number of faithful followers on your Facebook page.
Social media websites for business are essential as we have previously seen. So I am sure you are also building..
But here is the big scary problem…
What if you are hacked or your Facebook account is shut down?
==> According to NYDailyNews, over 600,000 Facebook accounts are the target of hackers – EVERY DAY !
==> CNN reports that Facebook closes down 1 million accounts PER DAY!
Website vs Facebook Page – This Is Why You Need A Website!
If you watch the video below, it will explain to you why you need a website.
The section you specifically want to see starts at 3:03 so make sure you watch it.
After seeing this video you will clearly understand why you need a website and why you should NOT have Facebook as the centre of your business world.
So do you understand now?
Just to recap:
Basically if a social media site is the centre of your funnel, (including Facebook), and for any reason, you get terminated, hacked or lose your account…
… you lose ALL of your customers!
However! If your website is the centre of your customer funnel, (which YOU own) and one of your social media sites gets shut down, for whatever reason, then your customers are still on your website…
…and you keep ALL your customers!
Which do you prefer:
A: Loose ALL your customers?
B: Keep ALL your customers?
Hopefully you said B: Keep ALL your customers… YES?
Website vs Facebook Page – 8 Real Reasons To Have A Website
1) You own your website : You do not own Facebook
2) You cannot get your website deleted (unless you do not pay the small hosting and domain fees)
3) The content on your website is controlled by YOU !
4) With a website you can create funnels to communicate with your customers.
5) Facebook doesn’t really care about you. It doesn’t work with your interest in mind.
6) The reach of your organic posts is restricted by Facebook. Not all your friends see your content.
7) Your website makes you the authority and professional in your niche.
And here is the biggest reason of all….
And this is MASSIVE…
8) You can create your own mailing list of all your customers and contact them ALL when YOU want!
Website vs Facebook Page – Why You Need Your Own Mailing List
Dr. Jeffrey Lant states that to penetrate the buyer’s consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.
Only about 2% of customers are actually ready to buy NOW!
Most need more information, are comparing prices or are thinking about it, so you need to be constantly reminding them about you as they go through the buying process.
As you have a mailing list, you can do this on a regular (not spammy) basis and keep their attention until they are ready to buy.
Social Media is amazing…
If you want to know how to plan an event correctly, your event management strategies have to include social media…
However, remember the real purpose you are using social media…
And that is to drive potential targeted clients to your website…
So they can buy from you!
Social media is end game is to create sales!
If you don’t have a website, you are missing the point…
If you don’t have one, it’s time to get one…
And if you have one and you are not building a list…
You are losing huge amounts of money…
Because: The Money Is In Your List <====
If you need help with your website, contact us here to help you
This post “Website vs Facebook Page – Do I Really Need A Website?” was written by Tim Bennett exclusively for Argon Animation Inc © 2019