How To Plan For An Event – And Finally!
How To Plan For An Event – And Finally!
How To Plan For An Event
A personal welcome from Tim Bennett
Congratulations, you have completed your event…
Each event has it’s own set of highlights and it’s own set of challenges…
Most of the challenges will never be known by your client or audience and after each event, you should take note of what went right and what could be better…
And become better!
In a moment I will share with you one of the most important lessons I ever discovered about organising events…
But 1st…
Welcome to Argon Animation Inc
Over the last few articles, I have sent you information to help you make the right decisions when it comes to creating the best show ever…
My name is Tim Bennett and I am the Managing Director of Argon Animation Inc..
Events and lasers have been my passion since 1989 when I saw my 1st laser show, and since then I was hooked…
30 years later, I have been part of hundreds of shows…
Some were small events done in a small room and others were massive events in the Abu Dhabi desert, or the opening of The South East Asian Games, or World Expo’s…
Small or large, I discovered that there were basically 6 stages that each show go through, namely:
1. The Plan: Turning ideas into an action plan
2. Organisation: Executing the plan
3. Promoting: Letting everyone know
4. Hosting: A smooth event
5. Thank it: It’s all in the follow up!.
And in this article: 6. And Finally!
How To Plan An Event
In this section, I just wanted to reach out to you personally to see if you had any questions that I can help answer relating to event management and helping you produce the best show that you can produce.
I believe, that Argon Animation Inc is one of the partners you can make, because we have such an understanding of how to put an event together…
We understand how exiting it is to be awarded the event…
And at the same time we know how scary it can feel as you start to prepare, especially if you are new to production!
There is no need to feel alone…
We pride ourselves on giving our all to our amazing clients and we are here to help you in anyway…
If there is anything we can do to help support your show, please feel free to reach out to us…
No question is too small…
A Most Important Lesson
I promised that I would share with you one of the most important lessons I ever discovered about organising events…
By now, you probably know that you might have an incredible creative team…
But if you have no shows to work on, the company is going no-where!
One of the hardest thing you will ever do is to get a new client….
Once they are your client if you treat them well and deliver as promised, you should keep them as a client for a long time…
I wanted to share with you a concept that I first discovered from Ryan Deiss at Digital Marketer and it is all about doubling your sales…
If you could double your sales would that help?
He shared a formula that goes like this:
L x C x M x f = GP
Where…
• L = leads
• C = customers
• M = margin
• f = frequency of purchase
It looks like this…
Leads x Customers x Margin x Frequency = Growth Potential
If you could double all 4 elements (leads, customers, margin, frequency,) you would 16x (16 times) your business?
There are basically 4 ways to do that:
1 – Increase the number of leads you get
2 – Convert more leads into paying customers
3 – Increase the margins by getting them to spend more
4 – Get your customers to spend more on a more regular basis…
Doing this is easier said than done, if you have no strategy…
If you have no strategy, then it’s difficult to know how to plan for an event…
If you want to improve business, these are the only 4 things you should be thinking about…
The rest of the projects, you should give to your team to do…
To help you get started I have created a small FREE book called:
“11 Ways To Double your Customer Base”
You can get it free here <=====
This small gift to you will show you 11 proven ways of creating new customers.
The customer is the lifeline of your business.
Creating the perfect show, is a massive task with many people all coming together at the same time…
One of the greatest gifts a person can have, is the ability to make other people feel good about themselves…
The entertainment industry and specifically lasers allowed me to do just that…
Creating shows is about making people happy…
It’s about allowing them, for just a moment, forget their problems in life and think of something special…
Something magical…
We connect our audiences to emotions…
We connect them to special moments that bring joy to their life…
Micro Moments
Source: //www.thinkwithgoogle.com/marketing-resources/micro-moments/4-new-moments-every-marketer-should-know/
These special moments are important for you…
They are what make your customers buy from you!
Every time a customer comes into contact with you and your brand, they have a special moment…
Google called them Micro Moments
And these Micro Moments create an experience that makes a customer buy from you again…
Or never again!
Our role in this partnership is to create amazing events for your customers, so that they want to buy from you or your client.
Events that make them feel warm and happy inside when they think of the way you treat them!
Events that make them want to buy from you!
And while you are busy finding new customers, our role is to help you produce events…
Argon Animation Inc is The No1 Authority in S. E. Asia in Live Events and Laser Technology…
Established in The Philippines in August 2001, we have been an expert in conceptualising, event management, event styling and delivering events creatively and efficiently.
We are also the only registered company in The Philippines that provide world class laser technology with laser safety training from London.
Our philosophy as an events company is to offer a highly flexible, bespoke and consultancy driven service.
We have been influencing buying habits for our business partners customers for over 18 years by providing incredible live events.
It would make great sense for you to put your live events in the hands the experts…
It has to be Argon Animation Inc
Click Here To Create Your Next Event
This post “How To Plan For An Event – And Finally!” was written by Tim Bennett, Exclusively for Argon Animation Inc © 2019